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Devise an intricately comprehensive creative brief for a groundbreaking influencer marketing campaign aimed at promoting a freshly introduced [product] on the Instagram platform. The brief should incorporate a multitude of elements including, but not limited to: the specific campaign goals, a detailed profile of the intended demographic, unique selling propositions of the product, critical messaging, a suggested strategy for influencer collaboration, the anticipated campaign duration, projected outcomes, and the criteria for success. Include any particular visual aesthetics or brand guidelines that need to be strictly adhered to. Additionally, provide insightful suggestions for the category of influencers (micro, macro, or mega) to be employed, potential post formats (static, story, IGTV, Reels) and a comprehensive overview of the proposed budget allocation. The brief should also incorporate a strategy for potential crisis management, a schedule for content publication, proposed hashtags, and a plan for audience engagement and interaction. Furthermore, the brief must stipulate the expected ROI, KPIs to track, and the plan for measuring and analyzing campaign performance against these KPIs.

Explanation and example

Prompt #1 example

Create a guide for mastering ChatGPT, including a variety of resources, strategies, and a personalized learning path. Make sure to include trusted digital platforms, blogs, key figures, literature, and YouTube videos. The AI should not generate non-existent data.

Include the following:

Your Industry: Digital Marketing
‍Your ChatGPT Level: Intermediate
‍Your Time: 5 hours per week
‍
‍Your goals for using ChatGPT:

Primary: Engage potential clients through personalized emails
‍Secondary: Answer client queries instantly on the website
‍Tertiary: Automate social media responses
‍
‍The guide should deliver:

A resource list for ChatGPT.
Practical tips and strategies.
A custom learning plan based on your time.

1. Prompt Overview:

1.1 Prompt Explanation:

This prompt is designed to guide the creation of a comprehensive guide for mastering ChatGPT. It is structured to not only provide a list of resources but also to offer practical tips, strategies, and a custom learning plan tailored to the user's industry, skill level, weekly study time, and specific goals for using ChatGPT.

1.2 Purpose of the Prompt:

The primary purpose of this prompt is to ensure that users receive a personalized guide to mastering ChatGPT, which takes into consideration their unique needs and circumstances. Whether the aim is to craft sales emails, engage with customers, or respond to objections, this guide will be tailored to the user's specifications, ensuring maximum utility and relevance.

2. How to Use the Prompt:

2.1 Key Elements:

Your Industry: Specify the industry in which you operate or belong. This helps in tailoring the guide's resources and strategies to be industry-specific.

‍Your ChatGPT Level: Indicate your current proficiency with ChatGPT. This could range from beginner to expert.Your Time: Mention how much time you can allocate weekly for studying or mastering ChatGPT. This helps in designing a realistic learning plan.

‍Your goals for using ChatGPT: Break down your objectives into primary, secondary, and tertiary goals. This ensures a layered approach to mastering the tool, with clear priorities.

‍The guide should deliver: This section emphasizes the outcomes you should expect from the guide, including resources, strategies, and a personalized learning plan.

2.2 Customization Guidelines:

‍Replace Placeholders: Ensure you replace all placeholders such as [Your industry], [Your skill level], etc., with your specific details.

‍Be Specific: The more specific you are with your details, the better tailored your guide will be. For instance, instead of just stating "marketing" as your industry, specify "digital marketing in the healthcare sector" if that's more accurate.

‍Prioritize Your Goals: When filling out the goals section, be clear about your main objective. This helps in focusing the guide on what matters most to you.

2.3 Best Practices:

‍Do's:

‍Do be as detailed and specific as possible when filling out the prompt.

Do review the generated guide and modify it as needed to suit your unique requirements.

‍Don'ts:

‍Don't leave any placeholders unfilled; this can result in a generic guide that might not be as useful.

Don't rush through the prompt. Take your time to think about your goals and needs.‍‍

‍Common Pitfalls:

‍Avoid being too vague or general in your responses. The more specific you are, the better the AI can tailor the guide to your needs.‍‍

‍Techniques for Best Results:

‍It's always a good idea to revisit the guide after some time and update it as your needs and goals evolve. Remember, mastering ChatGPT, like any skill, is a continuous journey, and your guide should evolve with you.

"Create a social media strategy for an influencer campaign to increase brand awareness for [brand]. Focus on [target audience]."

"Develop a creative brief for an influencer campaign to drive sales for a [product category] on [YouTube, Instagram etc.]"

"Develop a content strategy for an influencer campaign to promote a new [product line] on [YouTube, Instagram, TikTok etc.] targeting the [age group] demographic."

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Tips

Follow these guidelines to maximize your experience and unlock the full potential of your conversations with Mate Chat.

Experiment with different prompt formats: The format of the prompt can have a big impact on the quality of the generated text. Experimenting with different prompts can help you understand what works best for your specific use case.

Play around with the temperature and top-k hyperparameters: These hyperparameters control the level of randomness and diversity in the generated text. Experimenting with different values can help you find the sweet spot that works best for your specific use case.

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